Our Brands

Initially founded in 1991, until now, we cooperate with more than 50 big famous brands of fashion field. Specialty Fashion Group (SFG) is the largest specialty retailer of women’s fashion in Australasia, represented by its brands: Millers, Crossroads, Katies, Autograph, City Chic and the newest addition, Rivers, which brings new categories to the Group including menswear and (a heritage in) shoes. Our six diverse brands offer style and value to our customers. At SFG, we sell a garment every second in Australia, New Zealand, South Africa and the United States through our portfolio of over 1,000 stores and our 7 online businesses. SFG has one of the largest women’s customer communities in Australasia with over 7 million members and can reach over 3 million members through email. Our members’ loyalty is high, representing over 80% of sales. With a large range of activities, we always provide best products and solutions to customers.

All brands
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HM
HM
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Zara
Zara
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Pull and Bear
Pull and Bear
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LEGO
LEGO
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Puma
Puma
0 product
Britax Roemer
Britax Roemer
0 product
Calvin Klein
Calvin Klein
0 product
Citizen
Citizen
0 product
Chicco
Chicco
0 product
Converse
Converse
0 product
Fisher-Price
Fisher-Price
0 product
Fitbit
Fitbit
0 product
Johnson Baby
Johnson Baby
0 product
Lacoste
Lacoste
0 product
Gucci‎
Gucci‎
0 product
Oral-B
Oral-B
0 product
Sekonda
Sekonda
0 product
Tommee Tippee
Tommee Tippee
0 product
Sony
Sony
0 product
USN
USN
0 product
Vera Wang
Vera Wang
0 product
MAC
MAC
0 product
Samsung
Samsung
0 product

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